Malherbe Agency
Brand, space & human experience
In Shanghai, I learned to design beyond the page — combining graphics, space, light and technology to turn brand identity into a complete physical experience.
Sephora
From concept to retail experience.
Graphic Design & Space Design
Starting from the store concept initiated by Hubert de Malherbe, I worked alongside the other Design Managers to translate the vision into a complete retail experience.
As Graphic Design Manager, I led a team of three designers and developed the store’s graphic communication systems — signage, labels, displays, digital screens, brand messaging and other in-store touchpoints — while also contributing to zoning, customer flows and layout optimisation.
My team was also responsible for refining and harmonising the graphic quality of the agency’s visualisations, from lighting and furniture placement to screen content and final presentation.
From visual identity to interactive experience
The store was conceived as more than a place to purchase products — it became an environment to explore, test, discover and interact with the brand.
The concept was developed across Asia, with stores in Shanghai, Hong Kong and Singapore.
Super Brand Mall
From shopping mall to destination.
Reimagining one of Shanghai’s landmark shopping destinations through a new brand and spatial experience — from its façade to its nine-floor customer journey.
The Shining Star
Translating the architectural concept into a visual identity and communication system designed to live across the entire shopping mall.
Nine floors. Nine experiences.
A destination-led approach where each floor becomes a distinct world — combining retail, culture, entertainment and lifestyle into one coherent customer journey. From cosmetics and fashion to urban landscape, kids, F&B and fine dining.
From identity to architecture
Luxury meets entertainment in a new kind of destination — somewhere between a shopping centre and an urban theme park. Conceived as a city within the city, the experience blends retail, architecture and spectacle into one immersive world.
